I'm thrilled to highlight the Bleu Adventures campaign, a creative project I led that sparked a global movement of exploration for Subaru drivers. The heart of this campaign was the creation of Bleu figures, each equipped with a QR code to unlock a world of adventures. These figures were designed to be shared among the Subaru community, encouraging a chain of exploration.

The campaign reached its peak with a 72-hour adventure race, challenging participants to explore new terrains for a chance to win $5,000. This project wasn't just about driving; it was about creating connections and stories that span the globe. Proud of how it turned out and excited for the next adventure!